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Do you celebrate Market Driven festivals?



One of the most cynical of marketing ploys is only effective on a large scale and with plenty of support. It is to pick a day when there seems to be a lull in the marketing world and create a holiday. It doesn’t matter what the fact is about the day, as long as it doesn’t interfere with other “recognized” holidays its fair game. It doesn’t even matter marketing gimmicks don’t consider real importance of festival!

Father’s Day was established as a remembrance for the loss of a large proportion of a town’s fathers in a mining accident in Fairmont, West Virginia. But once the Greeting Card companies discovered the market, the day became an international feature of the calendar.

Mother’s Day had a series of starting points, but was eventually recognized as a holiday in 1914. It didn’t take six years for its founder to be saddened by the commercialism that took hold of the concept.

There are many aspects of life that deserve recognition including, Mothers, Fathers and Romance. But one only has to look at the financial windfall retailers enjoy when celebrating the day before All synthetic Days, Halloween, etc introduced to festival-rich population like us, to realize that the creation of such festivities is more of a marketing strategy than a genuine celebration!

The use of these days to create obligation and guilt must be the Number One marketing trick in play.


One more शरद gone, don’t wake up for spike!

This Hemant (हेमंत २०१६), many co-workers started showing interest in food related posts. They demanded writing in Hindi for blog posts.
I was not surprised for this sudden ह्रदय परिवर्तन 🙂
Some of them had Dengue in Sharad(शरद २०१६), 1 typhoid and 1 jaundice. Just recovered so I can imagine that “Being Healthy Virus of mind” that occasionally afflicts us and force us for few days to do right things for body.एक और शरद चला गया , लो फिर दूध उफन गया !
All Sanatana Dharma scriptures talks about dissolving false ego ‘I’ or अहंकार. There is nothing like ‘I’. It is your false ego. There is indeed thin line by which you can recognize end of you and start of environment.
शरीरमाद्यं खलु धर्मसाधनम् ।
शरीर धर्म पालन का पहला साधन है ।
Not eating food your body wants, not doing exercise, taking too much stress,taking mindless chemicals in form of medicines — All of these are Karmic crimes against lower worlds serving as your body!!
शुभ रात्रि |
First suggestion from my side to these co-workers and friends was: “Wake up before sunrise”
“हमममम..हमसे ना हो पायेगा!”

Deepawali Manthan: Should we insult Mahalakshmi’s blessing by wasting wealth?



Spending money behind movies with malicious intent is certainly misuse of wealth.

Spending money for Rs 500 Pizza but giving thumbs down to farmers is misuse of blessed wealth.

Think about it.

लब्धानामपि वित्तानां बोद्धव्यौ द्वावतिक्रमौ ।
अपात्रे प्रतिपत्तिश्च पात्रे चाप्रतिपादनम् ॥

Money is misused by the wealthy in two ways – by giving to the ones not deserving and by not giving to the ones deserving.

Self-check: How do we spend?

Reckless parenting: Early exposure to mobile and TV, Sleep disruption, Long term zombiness



TV in kids’ room may show your elite status to rest. For me, it is showcasing example of mindless careless parenting by arrogant neo-rich.

With their brains, sleep patterns, and eyes still developing, children and adolescents are particularly vulnerable to the sleep-disrupting effects of screen time.

Children Uniquely Vulnerable to Sleep Disruption From Screens, New Paper Suggests

Their eyes are not fully developed! Even if it is innocent cartoon, it is against the development cycle!

Biological, neurological and environmental factors all play a role:

Because their eyes are not fully developed, children are more sensitive than adults to the impact of light on the internal body clock, the paper notes.

“Light is our brain clock’s primary timekeeper,” LeBourgeois says, explaining that when light hits the retina in the eye in the evening hours it suppresses the sleep-promoting hormone melatonin, delaying sleepiness and pushing back the timing of the body clock. “We know younger individuals have larger pupils, and their lenses are more transparent, so their exposure and sensitivity to that light is even greater than in older individuals.”

“Through the young eyes of a child, exposure to a bright blue screen in the hours before bedtime is the perfect storm for both sleep and circadian disruption,” LeBourgeois says.

The “psychological stimulation” of digital media – whether it’s exposure to violent media or texting with friends – can also sabotage sleep by boosting cognitive arousal, the authors note.

LeBourgeois offers these recommendations for parents:

Limit children’s media use in the hour before bedtime.
Turn off all electronic media devices, including yours, at bedtime, and charge them in a central location outside bedrooms.
Remove all electronic media from your child or teen’s bedroom, including TVs, video games, computers, tablets, and cell phones.

Soil, Answer to TB(क्षय) (and other modern inflammations) Cure



6 months back, we published a note here that being rooted to soil, barefoot, will soon become primary heath prescription. We have already seen news reports where doctors across the world now prescribe spending time with nature as cure!

Soil has capacity to absorb our physical toxins, mental negativity, balancing our energy and revive the प्राण! In TB or Diabetes, the root cause is : Depleted प्राण (The subtle energy acting as cellular intelligence).

This paper may talk in language of antibiotics but essentially, it is all about re-balancing body with the help of mother earth and her प्राणमय कोष! Soil indeed play critical role in future cure!

Searching in soil, scientists find a new way to combat tuberculosis

Soil is a rich source of bacteria, some of which produce molecules that act as natural antibiotics.

For decades, doctors have been using antibiotics to fight tuberculosis (TB). And consistently, the microbe responsible for the disease, Mycobacterium tuberculosis, has been fighting back. When confronted with current drugs, such as the antibiotic rifamycin, the bacterium often mutates in ways that make it resistant to the treatment.

Rates of rifamycin resistance are steadily rising, which presents a major problem to doctors attempting to treat TB. But, according to a new study from a team of Rockefeller scientists, nature might have come up with a solution. The study, published in Nature Communications, suggests that an antibiotic found in dirt can destroy mutant mycobacteria.

Nature’s antibiotics

Rifamycin, or Rif, works by targeting RNA polymerase (RNAP), an enzyme crucial to bacteria’s survival. Resistance develops when the genes coding for RNAP mutate: Even a small genetic change can prevent Rif from binding to the enzyme and obstructing its function.

To circumvent resistance, researchers needed a drug that acted like Rif, but that could bind to RNAP, even in the presence of mutations. And while some scientists might turn to the lab to synthesize such a molecule, Sean F. Brady, the Evnin Professor, turned to the environment.

“Rifamycin is naturally produced by a bacterium,” he says. “So I wanted to find out whether nature had also made Rif analogs—molecules that look like rifamycin, but that have slight differences.”

To identify any such analogs, Brady’s lab sequenced the genes of microbes found in soil samples collected from locations across the country. They hoped to uncover antibiotics that were genetically related to Rif, but with small variations that allowed them to bind to mutated RNAPs.

That’s exactly what they found.


त्रिकाल संध्या to ब्रह्म मुहूर्त: twilight optimises perception



I will not write anything more about value of संध्या & ब्रह्म मुहूर्त in this post. But this research gives vital hint about its importance. If you are performing संध्या or at least waking up at 4, you will surely connect with the research and importance of this critical period of the day.

We say that, this is time to connect self with the Universe. With ब्रह्म, to the self. Research says that, this is the time when our senses are most efficiency to even perceive weakest signals. This is the time to sharpen our worldview, to even remain receptive to the unknown world.


Mobile Radiation causes cancer



Radiation impact deniers (mostly modern educated humans) blissfully accept stone erosion by wind or water. Of course, your talk for 2 mins may not affect you but prolonged use, a habit formed to talk on mobile for no reason, is like eroding a stone over the period of time by wind or water. You will notice the erosion.

We believe that the link between radio frequency radiation and tumors in male rats is real, and the external experts agreed

Same way, not only mobile radiation, all bio-electro-magnetic radiations around us affect us. That was the basis of वास्तु विद्या! To plan home at right place and in right manner so that we live peacefully with mother Earth’s under currents.

We have also lost our sensitivity for environment hence we no more feel the impact. The best thing we feel is the heat on face after talking long on cell phone. That is just the tip of the iceberg. Cascading impact is worrisome.

As we have shared here in past : Giving mobile to kids is most stupid parenting blunder. Let us avoid it. They are more prone to radiation than us!

Read this research.

High Exposure to Radio Frequency Radiation Associated With Cancer in Male Rats

The National Toxicology Program (NTP) concluded there is clear evidence that male rats exposed to high levels of radio frequency radiation (RFR) like that used in 2G and 3G cell phones developed cancerous heart tumors, according to final reports released today. There was also some evidence of tumors in the brain and adrenal gland of exposed male rats. For female rats, and male and female mice, the evidence was equivocal as to whether cancers observed were associated with exposure to RFR. The final reports represent the consensus of NTP and a panel of external scientific experts who reviewed the studies in March after draft reports were issued in February.

“The exposures used in the studies cannot be compared directly to the exposure that humans experience when using a cell phone,” said John Bucher, Ph.D., NTP senior scientist. “In our studies, rats and mice received radio frequency radiation across their whole bodies. By contrast, people are mostly exposed in specific local tissues close to where they hold the phone. In addition, the exposure levels and durations in our studies were greater than what people experience.”

The lowest exposure level used in the studies was equal to the maximum local tissue exposure currently allowed for cell phone users. This power level rarely occurs with typical cell phone use. The highest exposure level in the studies was four times higher than the maximum power level permitted.

“We believe that the link between radio frequency radiation and tumors in male rats is real, and the external experts agreed,” said Bucher.

Season Driven Life : Pumpkin is not just a festival ornament



#SeasonDrivenLife pumpkin is not just about Halloween. कद्दू is the chief meal for this season as it is वीर्य वर्धक, वातहर & पित्त regulator.

It resolves constipation. It regulates fire in body. It nurtures brain. Very essential to remove mental problems. Mental disorders can be cured. Since excessive vayu is removed, possibility of joint pain during peak winter is reduced. So eat pumpkin Today and in हेमंत season.

Halloween pumpkin as food indeed works on blood and suck devils in blood 🙂

कद्दू eating season starts on Akshaya Navami of Kartik month (We just passed it on 29th Oct)

Those who are planning for child during वसंत/ग्रीष्म, should have रक्त शुद्धि performed now. menstruation cycle of female should be regulated. कद्दू helps in big way.

उत्सवप्रिय जीवन : Festival driven life


You understand maths but that does not mean your neighbor cannot eat apple until she realizes gravity equation proof!

Rishi seers of this land knew that not all can understand laws of nature in complex formulas. They suggested simple prescriptions that all can follow. सर्वजनहिताय!

If you have urge to find mathematics behind all natural flows, do it. No one will stop you. But don’t mock someone who are acting and aligning life with mother nature with faith and devotion.

Yes, if there are correction needed. Prove and show the way. If they are indeed Sanatana (eternal) , society will follow you!

#SeasonDrivenLife #FestivalDrivenLife #उत्सवप्रियजीवन Live and reap benefits while you eventually realize mathematics behind it.

My sheer efforts are to revive the rituals in their own original forms. I also try to understand science behind it. But that is secondary. Primary purpose is to act, experience and reap the benefits.

KathanDiary : पुत्रगोष्ठी : Deepawali and Laziness Quotient


“Pappa, Diwali is also known by other name. I don’t recall it. What is it known by?”


“What is the meaning of it?”

आवली means पंक्ति. Series of lamp that we lit. दीपावली : दीप का अर्थ ज्योति प्रकाश आैर आवली का अर्थ माला है. इसका पूर्ण अर्थ प्रकाश पूंजों की माला होता है.”

“Then why do people by candles or Chinese lights? You once said that this LEDs are not good for life. Why people lit them on good festival days?”

” 🙂 It depends upon how alive or dead you are. There are different ways of celebration. Ideal, Lazy or Anti-National lazy? सात्विक, राजसिक & तामसिक.

Ideal is when you prepare and lit oil lamps.
Lazy is when you buy wax candles in form of lamps.
Anti-National and lazy is when you prefer Chinese LED lamp.

Festival driven benefits are availed when we celebrate them rooted spirit of the land!”

“We will celebrate the best way!!”

“Definately beta! We will! Glad that you cleared your doubts! Look how your mother had painted lamps already! And you know what? We are also bringing lamps made up of cow-dung!”

“પપ્પા, દિવાળી બીજા કયા નામથી ઓળખાય છે?”
“એનો અર્થ શું થાય?”
“દીપ-આવલી. આવલી એટલે હરોળ. દીવડાઓની હરોળ! એક સળંગ હરોળમાં દીપ પ્રગટાવવાનો ઉત્સવ.”
“તો પછી આ બજારમાં મીણબત્તી અને LED કેમ વેચાય છે?”
“ખરીદવા વાળા છે એટલે?”
“પણ તમે તો કહો છો કે LED તો આપણા સ્વાસ્થ્ય માટે સારા નહિ તો ઉત્સવમાં ખરાબ પસંદ? લોકો આવું કેમ ખરીદે?”
“બેટા, લોકોની પસંદ એમની પ્રકૃતિ પ્રમાણે હોય. મોટા ભાગના આળસુ તામસિક જીવન જીવી રહ્યા છે. ઉત્સવનો સાચો અર્થ ઉત્સાહ સાથે ઉજવણી. આ ઉત્સાહ નથી રહ્યો એટલે બતાવવા ખાતર દેખાડો.”
“પણ આપણે એવું નહિ કરીએ પપ્પા!”
“ચોક્કસ બેટા! જો તારી મમ્મીએ કેવા સરસ દીવડા બનાવ્યા છે? અને તને ખબર છે? આપણે આ વખતે, ગોમય દીવા લાવવાના છે!”


Revive traditions. Sit with grand-parents, learn traditions and try to celebrate in a way that your active involvement can strengthen your perceptions ज्योतिर्मय.

Wax and LED don’t fit into it. 🙂

शुभ दीपावली !

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