One of the most cynical of marketing ploys is only effective on a large scale and with plenty of support. It is to pick a day when there seems to be a lull in the marketing world and create a holiday. It doesn’t matter what the fact is about the day, as long as it doesn’t interfere with other “recognized” holidays its fair game. It doesn’t even matter marketing gimmicks don’t consider real importance of festival!
Father’s Day was established as a remembrance for the loss of a large proportion of a town’s fathers in a mining accident in Fairmont, West Virginia. But once the Greeting Card companies discovered the market, the day became an international feature of the calendar.
Mother’s Day had a series of starting points, but was eventually recognized as a holiday in 1914. It didn’t take six years for its founder to be saddened by the commercialism that took hold of the concept.
There are many aspects of life that deserve recognition including, Mothers, Fathers and Romance. But one only has to look at the financial windfall retailers enjoy when celebrating the day before All synthetic Days, Halloween, etc introduced to festival-rich population like us, to realize that the creation of such festivities is more of a marketing strategy than a genuine celebration!
The use of these days to create obligation and guilt must be the Number One marketing trick in play.
SAVE YOUR FAMILY FROM SUCH FALSE MARKETING GIMMICKS ON FESTIVAL!