He or she is not human who lacks empathy and community sentiments. Living life of each other is the Vedic principle. We see life as universal sacrifice, helping others. Our motto is “इदं न मम” (This is not mine. This life, this action. Nothing is mine! Nothing is for me! My life is for the world! Rest of the universe!)

This way of life, backed and relied upon Vedic dharmic principles is dangerous for power centers of the world. When world runs like this, they cannot rule the world forever!

So, what is the weapon?

  1. Modern media as mediums
  2. To spread the objectification of gender


  • Making of zombie who lives life for extremely narrow-minded self-interest and lacks empathy towards the rest.

One one hand, media sells sex to young girls, making them obsessed of self, body and external appearance. Spreading a meme that, it is perfectly ok to be object in front of rest.

On the other hand, media sell extreme objectification of females. This turns most media content recipients into zombies who lack empathy! The collective feeling! For them, opposite gender is mere object to be consumed!

Please read old note on same topic:

Hyper-sexual Media and Child Development

New research shows that in hyper sexulized world, we are being hardwired to lose empathy networks in brain!


Reduced empathic responses for sexually objectified women: An fMRI investigation

Sexual objectification is a widespread phenomenon characterized by a focus on the individual’s physical appearance over his/her mental state. This has been associated with negative social consequences, as objectified individuals are judged to be less human, competent, and moral. Moreover, behavioral responses toward the person change as a function of the degree of the perceived sexual objectification. In the present study, we investigated how behavioral and neural representations of other social pain are modulated by the degree of sexual objectification of the target. Using a within-subject fMRI design, we found reduced empathic feelings for positive (but not negative) emotions toward sexually objectified women as compared to non-objectified (personalized) women when witnessing their participation to a ball-tossing game. At the brain level, empathy for social exclusion of personalized women recruited areas coding the affective component of pain (i.e., anterior insula and cingulate cortex), the somatosensory components of pain (i.e., posterior insula and secondary somatosensory cortex) together with the mentalizing network (i.e., middle frontal cortex) to a greater extent than for the sexually objectified women. This diminished empathy is discussed in light of the gender-based violence that is afflicting the modern society.

Stop acting like a consumption machines. Teach this bloody Ad industry tight slap lesson. Boycott their medium for 5 years. You, you family, your friends – complete boycott of all TV channels showing Ads with objectification of Mahila.

Can you do it in National interest? I hear lot of noise like ‘Nation First’. Here is simple step to contribute your efforts without hampering daily life routine.