Marketing

Marketing

Bugged by Information-trivia

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Trivia mania
Trivia mania

“A preliminary census report indicates that for the first time in our nation’s history female anthropologists out-number male professional golfers.”

This is US version of statistical garbage. What is the use of above information? We have plenty of local garbage running 24×7. Let me share few examples here :

0) Sachin has so far scored 99 centuries (51 in Tests & 48 in ODIs) and 53 of them have been in a winning cause.

1) Has fourth-innings batting lost its terrors? : the norm had been one in roughly 50 innings for the preceding 20 years, but between 2006 and 2010 the ratio was once every 33 innings, with 34 hundreds being scored in 1127 innings.

2) In 2011 Harbhajan has taken 17 wickets in as many games, at 41.29, while in nine games in the World Cup, he gave away 43.33 per wicket.

3) Sachin Tendulkar v James Anderson : He is among bowlers who’ve dismissed Tendulkar more than three times in Tests since Jan 2002

?

When statistics met computing power during last 50 years, volume of information garbage increases. Sports program/matches viewers are easiest targets. We are more interested in how many times Sachin got out in second innings, against Asian countries on Asian pitches but we want to remain blissfully ignorant about how many street lights not working in area or how much money your civic leaders used for your vicinity.

I don’t say that all statistical data is useless. If we learn that one out of 5 patients died due to medical negligence in private hospitals and reason for negligence is Doctor’s carelessness or lack of knowledge, we(We = The people, people representatives) can use this information take action. Will ‘how much profit Salman’s stupid movies made’ or ‘how many times Sachin or Dravid got out on first ball of second innings’ ever change anything in around you? How will this information help you in life except giving you momentary entertainment tickles?

And we want better Nation? Joke!
And we want corruption free Nation?Big joke!
And we want Developed Nation? LoL!

We have no right to participate in any movement against corruption. We have no right to speak against govt’s crimes! We have no rights speak against inflation! We are equally responsible for all chaos by indulging continuously in hopeless personal entertainment and information garbage… Corrupt power never excuse anyone, not you, not me, none. Either do your duties on the field otherwise forget Nation and live in your personal cocoon and be ready to get crushed when your turn comes. Go and watch your favorite TV commentators and their garbage information flood, take part in useless information exchanges and serve as guinea pig of information market.राष्ट्रको राम भरोसे छोड दो| 🙂

** Picture is copyright property of The New Yorker. Searched in Google Image search.

Do we really choose our food or our food chooses us?

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Shopping Slaves Image Source: http://i.kinja-img.com/gawker-media/image/upload/knysrxceutiyco9299yw.png
Shopping Slaves
Image Source: http://i.kinja-img.com/gawker-media/image/upload/knysrxceutiyco9299yw.png

Every year, food corporations introduce 15–20,000 new food products to the market.

Can you imagine? 20000 new food products!

Green and purple ketchup, mayonnaise from a squeezable bottle, soup you can eat while driving your car. New food products like these aren’t just flights of fancy.

Of each year’s new products, Lord said, only one-third will be considered successful in two years.

“This is called ‘product churn,'” he said. “The industry puts a lot of products out there and waits to see which ones stick.”

And we feel bad or good for Maggi ban 😀 😀. It was actually a right move to ban one brand so that industry can come up with few more improved brands 😀.

And during this sick churning, you and me, the supermarket consumers, become victim of churning.

Through the way we live, work and play, we don’t really choose our food – our food chooses us. And that is sad reality of so called modern life. By TV, by ads, by peer pressure, we are forced to useless food. Processed food. And pay hefty for nearly free-of-cost nature’s gift.

Unless we get rid of GDP obsession, situation will remain same. There will be group of decision maker who will control our food habits and by that control all of us. This is not freedom. Is it?

– Buy from the source (Farmers) by bypassing entire sick food chain discussed above
– Cook/Prepare for self/Family/Friends – that is really an ideal processed food. Processed by love and nurtured by care 🙂
– Live in community of like-minded so you don’t have to follow social dharma and attend parties and gathering where slave-food (processed food) is served often 🙂


Research


New food products lifeblood of industry

http://apps.caes.uga.edu/gafaces/index.cfm?public=viewStory&pk_id=1682

Green and purple ketchup, mayonnaise from a squeezable bottle, soup you can eat while driving your car. New food products like these aren’t just flights of fancy.

“Food product development is critical to the survival and growth of the companies within our vast and vigorously competitive, $800 billion American food industry,” said Aaron Brody. “Probably a quarter of a million different food products are available, with 15,000 to 20,000 or so new items introduced annually into the crowded mix to try to satisfy consumer desires.”

“In the past, and to a degree, even today, to develop new food products, we went to the kitchen or laboratory or pilot plant and whipped up a recipe, which was sent to marketing to sell,” Brody said. “Or we assembled a group of creative people to brainstorm ideas that were sent to the lab. Or we waited for farmers to grow a new crop.”

Today’s food industry leaders have to know the consumers’ wants, create the right packaging and generate a profit, he said.

John Lord, a food product development and marketing researcher from St. Joseph’s University and member of the FOODPI&C program, said the high number of new products announced each year is actually much smaller than it seems.

“There may be 20,000 new UPC codes … each year, but a very, very small number of these are really new to the world,” he said. “Many are just new adaptations of existing products or temporary or seasonal products like Oreos with a different color icing.”

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