Why this kolaveri di?
Many friends cite examples of their near and dear ones who once followed great regime and diet but yet succumbed to unforeseen death situations. They cite such examples and then question “Why all this fuss when life is uncertain?”
Why care for Body? Why exercise? Why Surya Namaskar? Why Cow milk? Why Organic food? Why research? Why Swadhyay? Why Satsang? Why Empowerment of others? Why care for nature?
One answer for all questions.
The way universe (संसार), perceived by senses, is different than who ‘I’ is, body, senses, mind and intellect too are different from ’I’. So it is ‘I’’s duty to remain engaged in their nourishment and sustenance.
कर्मयोगी considers all of them(Universe, Body, Senses, Mind, Intellect) as subjects to be served selflessly. That’s why nourishing them is necessity of धार्मिक living. To keep Body/Mind/Senses/Intellect/Universe healthy and fit, is प्रभुसेवा.
It is part and parcel of स्व-धर्म.
Following स्व-धर्म, my duty towards non-self, is the ultimate goal of life. While performing this duty, one can surely find answer “Who am I?”
Zoom in and see your self as just another electron and proton, dancing, jumping and changing orbits, helping each other 
अक्ष्लिली पुच्छिलीयते | ~ अथर्व वेद
માત્ર ને માત્ર પોતાના પેટની ચિંતા કરનાર પશુથી ઓછો નથી.
सिर्फ और सिर्फ अपनाही भरन-पोषण करने वाला पशुके सामान है|
A selfish is like an animal.
