Couch Potato Syndrome
The average Indian will spend nearly two years watching TV commercials over a lifetime.A child may see a million of them before reaching the age of twenty.
Advertising encourages us to meet non material needs through material ends.It tells us to buy their product because we’ll be loved, we’ll be accepted. And also it tells us that we are not lovable and acceptable without buying their product.
To be lovable and acceptable is to have the right image. Authenticity be damned.
So when you kid, while watching cartoons innocently, develops this attitude of hyper commercialism. You accept or not, each single image that we intake via eyes, impact our thinking. Kids are not adults, they don’t know what it right and wrong. They build perception that buying things is a life’s motto.
Result?
Mindless consumerism.
You don’t trust my words? Go visit local super mall on weekends. You will find many who suffer from Couch Potato Syndrome and buying unnecessary products.
