One of the worse affected population in Globalization mimicry, is teen age population. They are vulnerable to all possible attractions and waves spread by entertainment mediums.
Teen age is a age when mind seeks role model. And it will adapt the role model blindly.
For modern days, real human role models are difficult to find and toxic influence of mass mediums is so high that teens picks up virtual characters or actors as role model.
One such habit they pick up early is: Gym and Energy drink. Sports and energy drink.
Teens who reported a traumatic brain injury in the past year were seven times more likely to have consumed at least five energy drinks in the past week than those without a history of TBI, according to a study published today in PLOS ONE.
Researchers also found that teens who reported sustaining a TBI within the past year were at least twice as likely to have consumed energy drinks mixed with alcohol than teens who reported sustaining a TBI more than a year previously.
“We’ve found a link between increased brain injuries and the consumption of energy drinks or energy drinks mixed with alcohol,” said Dr. Michael Cusimano, a neurosurgeon at St. Michael’s Hospital. “This is significant because energy drinks have previously been associated with general injuries, but not specifically with TBI.”
Dr. Cusimano said energy drink consumption could interfere with recovery efforts for teens who have sustained a TBI.
“Energy drinks, such a Red Bull and Rockstar, contain high levels of caffeine and change the chemical state of the body, which can prevent people from getting back on track after a TBI,” said Dr. Cusimano. “Brain injuries among adolescents are particularly concerning because their brains are still developing.”
At a time when energy drink consumption is rising among teens in Canada and the United States, the study also suggests that the caffeinated drinks are particularly linked with those who play sports.
“I think that energy drinks appeal to teens, especially athletes, because the drinks provide temporary benefits such as increased alertness, improved mood and enhanced mental and physical states,” said Dr. Cusimano. “Advertisements for the drinks also often feature prominent athletes.”