Indian Organized Sports Industry (Cricket, Kabbadi, WWF and wherever corporates have started investment) is working on Western model of sports entertainment.
While we call these leagues “sports,” they are in fact businesses. Their business is entertainment. The NFL, for one, has actually argued this fact before the Supreme Court as recently as 2010. Being “entertainment,” the leagues are legally entitled to do what is needed to entertain their audience, such as the creation and promotion of certain “storylines.” Despite arguments to the contrary, this makes the NFL, MLB, NBA, and NHL on par with Roller Derby and Professional Wrestling.
In India, Sachin argued with IT dept calling his Cricket career as entertainment 
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Here is the interesting take for those who are interested to know more about scripted sports entertainment.
Link
The Undeniable Truth as it Relates to Professional Sports
