Many friends of my age see Media as Sacred Democratic medium. But they don’t really know roots of media. Read this. This is how new sicknesses are invented after drugs are invented. For example, what we call “पित्त प्रकोप” of “शरद ऋतू “, they now call it Flu, Malaria, Dengue, Jaundice, Acidity, Ulcer etc. Real … Continue reading How To Brand a Disease (And Earn Profits)