This is the irony of our society. We strive for moving back to roots but the way we select is nothing but same alternative in same system! Marketers are smart. They know very well that consumers are now fed up with their fake products loaded with chemicals.

But they must sell so that targets are achieved. So what to do? Use what consumers strive for!

आयुर्वेद! वेद ! प्राकृतिक ! Organic! Natural!!

Don’t fool yourself. Mother nature can’t come in packets from mall. If you really wish to bring change, go back to roots. Don’t be so lazy to rely on market to feed you. Find your food and utilities by self. Promote and invest time and money in local home based businesses whom you can trust and are nature friendly.



New study: Parents put nature in the shopping basket

“It actually happens. Children bite into their seats when they’ve been sitting for a while. That’s why I read whatever I can online. It’s where I’m most likely to discover whether or not a particular child seat is stuffed with chemicals,” says Anne, one of the mothers interviewed in a recent study on the consumer behaviour of parents conducted at the University of Copenhagen’s Department of Food and Resource Economics.

The researchers conducted in-depth interviews with 17 parents about considerations governing consumer choice in a world bursting with products, experts, social media and self-declared health gurus. One consideration stood out – naturalness, understood in the sense of organic foods or chemical additive free products.

“Parents need to make good decisions amidst this complexity of possibilities and information. They use naturalness as a way to mitigate the complexity and protect their children from that which they deem to be dangerous, with danger being defined as ‘unnatural’,” explains the study’s main author, sociologist and Postdoc Sidse Schoubye Andersen.

Mother nature is not dangerous
Today, many people value their children being exposed to mud and dirt, and in getting dirty. According to Schoubye Andersen, nature used to be seen as something to protect ourselves from – for the sake of hygiene, for example. Today, parents see exposure to ‘natural’ filth and grime as important, contrary to having their child come into contact with chemical substances in various products.

“In this naturalness logic, products can do more harm than good, because they risk creating an imbalance in what is natural. Parents consider their toddlers to be perfect pieces of nature. By exposing them to large quantities of unnatural products, they run the risk of interfering negatively with nature,” says the researcher.

While researchers allowed parents the option of who would be interviewed, mom or dad, the majority of respondents were mothers. Of the fathers interviewed, they often admitted to being influenced by their partners’ attitudes towards what was in the child’s best interest.

“When fathers described household decision making, they often referred to leaning towards the mother’s views. So even though there are fathers who participate actively in decisions about what is in their children’s best interests, it is abundantly clear that the mother has the final say,” says Sidse Schoubye Andersen.