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We are at war-front. Great war against perception-management.

Perception management
Perception management

The TV came on its own as an instrument of perception-management during past many war events. Instruments such as printed pamphlets, books, radio broadcasts, the telephone and the fax, the E-mail and the Internet are good for the hard aspects of psywar for alienating the people from their state and for discrediting the state in the eyes of its people and the world, but have only limited use for the soft aspect of projecting the power or group behind the psywar in an attractive light and creating a desire to emulate its culture, ways of life etc. It is here that the value of the TV as a medium comes. Through a sophisticated production and projection of programmes, one can create in the minds of the targeted audience, particularly the urban-based elite and youth, an uncritical admiration of the Western societies, soften their prejudices towards the West and evoke a desire to imitate them. Sections of the targeted audience lose faith in their own society and culture.
Read last line with more emphasis ==> “Sections of the targeted audience lose faith in their own society and culture.” ==> This is time to hit hard on people’s psyche. Once they lose faith in their own society and culture, it is easy to mold them as controlled slaves. This is where TV plays monster role.

Do you know why more and more urban youth now castigate their own culture, calling their tradition savage and barbaric?

Read next paragraph carefully.

Writing in the “Washington Quarterly” of summer 1995, Gerald Segal, Senior Fellow, the International Institute for Strategic Studies, London, said: “It is only when Hong Kong-based consortia began satellite broadcasting of foreign and Chinese soap operas and international sports that the satellite broadcasts were watched by many millions of people on a regular basis. The fact that the BBC World Service TV was carried on the commercial satellite gave it greater penetration of the market, but persistent anecdotal evidence is clear that the viewers (in Asia) were picking up Western values mainly from the entertainment and only in passing from “talking heads” (talk shows) discussing human rights. It was “Baywatch”, “Dallas”, “Beavis and Butt-Head” or “Kung-Fu” episodes that were watched by most people and precisely because they were so much more attractive than more cerebral television, such programmes were more effective in undermining state retention of authority and control over values.”

He further said: “When Rupert Murdoch, well-known for his outspoken criticism of Asian and especially communist authoritarians, dropped BBCWSTV from his Hong Kong-based STAR TV because China warned that its presence put at risk the entire venture, many saw the move as an uncharacteristic pre-emptive kowtow to communists. But, by removing the overtly political message and continuing to provide soap operas about conspicuous consumption and loose morals, STAR was actually beginning to do far more damage to the authority of the Chinese Communist Party.”

Read this to learn further about this subject:

http://www.southasiaanalysis.org/paper39

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