Television Soaps, FMCG Ads and Mini-Consultation on Reaching Hindus

Nisarg Joshi

Entertainment, Mind Viruses

lessons-we-learn-only-from-indian-tv-serials

Story base and story characters planning of daily soaps happen very diligently. It must connect to large section of targeted viewers.

Yesterday, I surfed TV channels after long time. I chose prime time. To my surprise, all daily soaps had either one Muslim character or entire plot was based on Muslim family.

Decade back, there was focus on Gujarat and Rajasthan. Before that Marathi families. Before that North Indians. I am talking about Hindi belt. Other language regions have same brainwashing going on since advent of TV.

Interesting conclusions one can derive:

1) Target of injecting modernism in the minds of Middle class Gujarati and Rajasthani is completed. Most of them no more respect cultural roots and prefer mindless fusions. They now consume at much higher speed than ever. Good market for FMCG, Gold, Diamonds, Clothing, Bollywood, Cricket.

2) Middle class Muslims are recent target. It also shows significant increase in Muslim population in urban area across the nation.
Think about it. Conversion to modernism is more deadly than inter-sect conversion.

They have been trying hard for 3 decades. It is called Urban Evangelism. Attract Hindus by modern means of living. (Side note: Swadesi movement by Rajiv dixit ji was big hurdle for meeting their agenda decided in 1980 )
Go back to 1980s to understand roots of Urban Evangelism. The

Lausanne Committee for World Evangelization, more commonly known as the Lausanne Movement, is a global Movement that mobilizes evangelical leaders to collaborate for world evangelization. The stated vision is “the whole church taking the whole gospel to the whole world”.

Urban Evangelism, being middle step before converting globe to one single faith for vested interests of power and control, historic Consultation on World Evangelization (COWE) held in Pattaya, Thailand, in June, 1980. Outcome of this workshop is Consultation on Reaching Hindus. It was funded by world’s biggest FMCG companies.

Read the report here (http://www.lausanne.org/content/lop/lop-14) . You can very well see successful execution in our society. Indians are no more Hindus or Muslims. They are urban morons who mindlessly consume 🙂Their religion is to consume.

TV soaps and FMCG Ads are doing wonderful job of brainwashing 🙂 (Y)


Sponsored by the Lausanne Committee for World Evangelization

LOP 14 – Christian Witness to Hindus

Lausanne Occasional Paper 14

Report of the Consultation on World Evangelization

Mini-Consultation on Reaching Hindus

held at Pattaya, Thailand  from 16-27 June, 1980

Sponsored by the Lausanne Committee for World Evangelization

 


Prefatory Note

This report, Christian Witness to Hindus, is one of a series of Lausanne Occasional Papers (LOPs) emerging from the historic Consultation on World Evangelization (COWE) held in Pattaya, Thailand, in June, 1980. The report was drafted by members of the “Mini-Consultation on Reaching Hindus,” under the chairmanship of Mr. Satkheerthi Rao, who also served as International Co-ordinator of the pre-COWE study groups on Hindus.

The major part of this report went through a draft and a revised draft, which involved all members of the mini-consultation. It was also submitted to a wider “sub-plenary” group for comment, but the responsibility for the final text rests with the mini-consultation and its chairman.

The report is released with the prayer and hope that it will stimulate the church and individual members in reaching this large segment of the population.


 

Copyright © 1980
Lausanne Committee for World Evangelization

Contents

Introduction
1. Historical Sketch and Contemporary Situation
a. The Hindu Population
b. The Hindu Religion
2. Biblical Framework for Hindu Evangelization
a. Preamble
b. Theological Perspective
c. Theological Blocks
d. Theological Bridges
3. Hindrances to Evangelization of Hindus
a. Socio-Cultural Issues
b. Economic Issues
c. Methodological Issues
4. Case Studies of God’s Action in Christian Ministry to Hindus
a. Family Head Responds Through Unusual Circumstances
b. Miraculous Healing Convinces Many
c. The Church’s Social Concern Softens the Community
d. Repeated Exposure to the Gospel Bears Fruit
e. Christian Witness and Worship Crosses Social Divisions
f. A Period of Teaching and Discussion Precedes Reaping in  High-Caste Community
g. Initial Contact Through Students
5. Strategic Planning For Evangelization of Hindus
a. Preamble and Principle
b. Rural Evangelism
c. Urban Evangelism
d. Ministry to Women
e. Student Evangelism
f. Diaspora
g. Social Concern
6. Resources and Tools for the Task
a. The Middle-Class Church
b. Mass Media
c. Weddings, Funerals, and Festivals
d. Dialogue
e. Seminars
f.  Diaspora
7. Commitment
a. Co-operation between Church and Para-Church Organisations
b. Mobilisation of the Church World-Wide for Prayer for Hindu People
8. Conclusion
a. The Hindu Quest
b. Love Dynamic
9. Closing Concern
Appendix A: Report Committee

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